“Boldly SA” is a campaign aimed to target issues the people of SA are currently struggling with their everyday lives. In all purity, SA, is unique but issues such as racism, unforgiveness and an inaccurate understanding of reconciliation conforms our image. A uniformed change in mindset (promoted via churches, schools, media, IEC, cellular companies) can develop and enrich an entire nation. This is a very sensitive campaign aimed to strengthen SA and inherently drive positive change. Yes, healing does not happen overnight but if we are able to unite in mindset we can certainly school and retrain our emotions towards each other, authority and our government. The objective of these campaigns is promote a step-by-step nation building campaign that uniformly change the face and image of SA. The benefits of this campaign extends from a healthy nation to a healthy growing economy and therefore a sustainable future for all.